CRIVIT is a sub-brand of the German supermarket chain LIDL.
During my time at Optimist Agency, I contributed to the CRIVIT pitch by leading the visual direction and mood scouting.
I was responsible for defining the overall look and feel of the presentation through carefully curated imagery,
as well as supporting the initial phases of the campaign design concepts.
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Visual of some screens of the Pitch design I have made together with the and film-mood and video scouting (left side) - Visual of OOH logotype screen (right side)
TASK: Build a "system" for OOH, publications, and social media that integrate logo + orange color and the isotope
("The move") in all of the assets.
The graphics shown in the following images are my design proposals which have been reworked and adapt it for
this portfolio. The visuals have been replaced
with reference images, as the project was paused midway through the shooting process.
Country: Berlin, Germany
Mode: Full time
Agency: Optimist http://optimistinc.com
Category: Pitch design, mood scouting, (overall look&feel), and assets proposals design.
Year: 2024-2025 (until February)
Visual of a a presentation template (left side) - Visual of OOH (right side)
Merchandising (left side) - Assets, publication design Product photo + campaign photo (right side)
Merchandising (left side) - Instagram posts - Social media (right side)
Assets, publication design Product photo + campaign photo (left side) - Merchandising (right side)
Second design variation - Visual of OOH
Second design variation: Hoodie example (left side) - Instagram stories (right side)
Second design variation: Instagram posts (left side) - OOH Ubahn (right side)
Look & Feel presentation design + Moodscouting (left side) - Second design variation: Instagram posts (right side)
